Articlegold2020

Specification of a Model of Digital Entrepreneurship

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Technology Adoption and User Behaviour Entrepreneurship Studies and Influences Consumer Behavior and Marketing Influence

Abstract

The objective of this work was to specify a model for the study of electronic consumption. An exploratory, cross-sectional and psychometric study was conducted with a selection of Internet users, considering their time of use. An associative perceptual structure was found between the usefulness of the technology and the effectiveness of the respondent, although the research design limited the results to the research sample, suggesting the extension of the work towards other cybernetic contexts.

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2018Exploratory factorial structure climate and labor flexibility

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