Article2021

Past, present and future of luxury brands: a review and bibliometric analysis

Rehan Husain · Taab Ahmad Samad · Yusra Qamar

34 citations0/0 files storedJournal of Fashion Marketing and Management

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Behavior in Brand Consumption and Identification Fashion and Cultural Textiles Corporate Identity and Reputation

Abstract

Purpose This study aims to identify the present research trends and streamline future research possibilities in luxury brands by a systematic review of the existing literature. Design/methodology/approach A portfolio of 552 articles published between 1996 and 2020 in the luxury brands domain is collected from the Scopus database and analyzed using an integrated approach comprising bibliometric and content analyses. Findings A comprehensive review of the available literature was done by identifying emerging topics, keywords and research themes. The study's findings indicate that the luxury brand is an exponentially growing theme; seven representative research clusters are identified and analyzed. Originality/value This study enriches the literature of luxury brand by presenting a holistic view of the academic literature using an integrated research methodology comprising bibliometric and content analysis techniques.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 34 citations exist upstream.

References

2009Software survey: VOSviewer, a computer program for bibliometric mapping 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence 2017bibliometrix : An R-tool for comprehensive science mapping analysis 2003Towards a Methodology for Developing Evidence‐Informed Management Knowledge by Means of Systematic Review 1996The Behavioral Consequences of Service Quality 2014Bibliometric Methods in Management and Organization 2001Consumer perceived value: The development of a multiple item scale 2004Co-creation experiences: The next practice in value creation

Cited by

2023Luxury fashion games are so cool! Predicting awareness, perceived quality, and loyalty 2025Brand love and customer brand engagement for masstige: a cross-cultural perspective 2023Product attributes and benefits: integrated framework and research agenda

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.