Information Framing Effect on Public’s Intention to Receive the COVID-19 Vaccination in China

Lihong Peng · Yi Guo · Dehua Hu

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Vaccine Coverage and Hesitancy Risk Perception and Management Communication and COVID-19 Impact

Abstract

The aims of the study were (1) to explore information framing effect on the public's intention to receive the COVID-19 vaccination and (2) to understand the key factors influencing the intention of COVID-19 vaccinations in China. An online questionnaire survey was conducted to explore the influence of demographic characteristics, individual awareness, social relationship, risk disclosure, perceived vaccine efficacy, and protection duration under the assumptions of information framing. The results showed that (1) the persuasion effect under loss frame was higher than that under gain frame (B = 0.616 vs. 0.552); (2) there was no significant difference between sex, age, income, occupation, educational background and residence for the participants' intention to be vaccinated; whether family members/friends were vaccinated had a strong correlation with their vaccination intention under the gain frame; (3) the higher the understanding of COVID-19 and the compliance with government COVID-19 prevention and control measures were, the higher the vaccination intention was; (4) risk disclosure had the greatest impact on people's COVID-19 vaccination intention; (5) perceived vaccine effectiveness and duration of protection had little effect on people's intention to receive vaccination. The influence of information framing on the intention of COVID-19 vaccination is different. The publicity of relevant health information should pay attention to the influence of information framing and contents on the behavior of public vaccination, so as to enhance public health awareness and promote the vaccination of the whole population.

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References

1981The Framing of Decisions and the Psychology of Choice 2009Predicting and Changing Behavior: The Reasoned Action Approach 2021COVID-19 Vaccine Hesitancy Worldwide: A Concise Systematic Review of Vaccine Acceptance Rates 1997Shaping perceptions to motivate healthy behavior: The role of message framing.2004Bringing the Frame Into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion.2002Approach-avoidance motivation in personality: Approach and avoidance temperaments and goals.2002Approach-avoidance motivation in personality: Approach and avoidance temperaments and goals.2020Acceptability of a COVID-19 vaccine among adults in the United States: How many people would get vaccinated?

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2024A study on the factors influencing the intention to receive booster shots of the COVID-19 vaccine in China based on the information frame effect 2022Impact of information framing and vaccination characteristics on parental COVID-19 vaccine acceptance for children: a discrete choice experiment 2023Loss-framing of information and pre-vaccination consultation improve COVID-19 vaccine acceptance: A survey experiment 2022The Uptake and Vaccination Willingness of COVID-19 Vaccine among Chinese Residents: Web-Based Online Cross-Sectional Study

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