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The perception of discount sales promotions – A utilitarian and hedonic perspective · Study

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ArticleThe perception of discount sales promotions – A utilitarian and hedonic perspective

Teck Weng Jee2021

Article2021

The perception of discount sales promotions – A utilitarian and hedonic perspective

55 citations·0/0 files stored·Journal of Retailing and Consumer Services

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Consumer Market Behavior and Pricing Consumer Behavior and Marketing Influence Consumer Retail Behavior Studies

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Stored only when both papers are in the corpus — 55 citations exist upstream.

References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1991The theory of planned behavior 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.2014A new criterion for assessing discriminant validity in variance-based structural equation modeling 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research 2011PLS-SEM: Indeed a Silver Bullet 2015A primer on partial least squares structural equation modeling (PLS-SEM)1986Self-Reports in Organizational Research: Problems and Prospects

Cited by

2022Technology attachment, e-Attitude, perceived value, and behavioral intentions towards Uber-ridesharing services: the role of hedonic, utilitarian, epistemic, and symbolic value 2024Are discounts useful in promoting suboptimal foods for sustainable consumption and production? The interaction effects of original prices, discount presentation modes, and product types 2023Morning deals make me feel smart: Consumer evaluations of online sales promotions differ by time of day 2023Exploring the Contingent Role of Effort Expectancy on Online Purchase Intention in E-commerce Application

Details

Year2021

Typearticle

Published2021-08-30

VenueJournal of Retailing and Consumer Services

ISSN-L0969-6989

Languageen

Citations55

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

Identifiers

doi10.1016/j.jretconser.2021.102745

openalex_workW3198703441

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