Creative industries in small cities: contributions to sustainability

Abstract

The paper addresses the gap in analysing the complex role of creative industry businesses in small towns with regard to sustainable development. It takes a scholarly literature review approach and in the final section proposes a typology of sustainability-oriented actions, which creative industry businesses may or may not take in practice. As a typology of positive contributions, it lays groundwork for an empirical study, which is envisaged as the next step. The paper reinforces the idea of the complexity of the dimensions of sustainability as context-dependent, negotiated and situated, and the ambivalent role of creative industry businesses, stemming from the material realities of creating, distributing and consuming cultural and digital products.

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