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Travel agencies have an extraordinary influence on the development of tourism, as a global socioeconomic phenomenon, and on the promotion of tourist movements of all types and forms. Contemporary travel agency business is facing profound changes due to technological environment challenges, and transformation of human resources in the service sector. Observed changes can be attributed, among other things, to the influence of current trends in travel and tourism sector, the use of Internet and the development of information and communication technologies. Research paper deals with emerging trends in travel and tourism sector, and their implications for human resources’ competencies in travel agencies. This paper analyzes the role and importance of human resources in contemporary tourism, the process of travel agency human resource management, education and training, selection and employment. The aim of this research is to identify main problems of Serbian travel agency human resources management, with reference to qualifications and training required for each working position.
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