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The effect of positive anticipatory utility on product pre‑order evaluations and choices
16 references·0 citing·47 second hop
The effect of positive anticipatory utility on product pre‑order evaluations and choices (2021)The effect of positive anticipatory utili…What Makes Online Content Viral? 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References

  • 2003Measuring inconsistency in meta-analyses63,086 cited
  • 1992A power primer.42,571 cited
  • 1988Development and validation of brief measures of positive and negative affect: The PANAS scales.32,408 cited
  • 1988Development and validation of brief measures of positive and negative affect: The PANAS scales.31,356 cited
  • 2000Practical Meta-Analysis9,196 cited
  • 2002Time Discounting and Time Preference: A Critical Review6,395 cited
  • 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations5,848 cited
  • 2011What Makes Online Content Viral?3,175 cited
  • 1999Doing It Now or Later3,127 cited
  • 2000Consumer Choice between Hedonic and Utilitarian Goods2,236 cited
  • 2003Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude2,151 cited
  • 1993Price Perceptions and Consumer Shopping Behavior: A Field Study1,774 cited
  • 2000A Benefit Congruency Framework of Sales Promotion Effectiveness1,518 cited
  • 1987Anticipation and the Valuation of Delayed Consumption1,330 cited
  • 1998The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions1,299 cited

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  • 2008Delight by Design: The Role of Hedonic Versus Utilitarian Benefits1,226 cited
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