Ict And Digital Tech Effects On Marketing Strategies And Choosing Competitor Affecting On Business Operation - A Case In Hotel And Entertainment Sector

Nguyễn Đình Trung · Dinh Trần Ngọc Huy · Pham Van Tuan · Dao Thi Huong

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Digital Innovation in Industries Diverse Aspects of Tourism Research Digital Marketing and Social Media

Abstract

During the Covid 19 Pandemic, Vietnam tourism entrepreneurs need to develop suitable tourism package and tourism policies, going together with better management of tourism activities and with proper marketing and risk management strategies. With a strategic vision, OCH is taking strong steps to confidently become a leading company in Vietnam in the hotel and food service business, and at the same time affirming its position in the golden opportunity. of the integrated economy.This study will show digital technology and ICT will have certain effects on marketing activities of OCH tourism corporation as well as the whole tourism industry in general.This research finding and recommended policy also can be used as reference in competition policy for tourism system in Vietnam based on the principle that better business management and better risk management will drive better competitiveness of these firms.

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