THE INTENTION TO USE E-COMMERCE TO PURCHASE GREEN COSMETICS WITH A MODIFIED UTAUT2 APPROACH

Yuliana Eka Kartikasari · Sunaryo Sunaryo · Agung Yuniarinto

12 citations0/0 files storedJurnal Aplikasi Manajemen

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Technology Adoption and User Behaviour Consumer Behavior and Marketing Influence Health, Technology, Consumer Behavior

Abstract

The quantitative research examines factors affecting the intention to use e-commerce by employing a modified UTAUT2 model. The sample is 263 e-commerce users in Surabaya, Malang, and Kediri who have e-commerce account and know about Sensatia Botanicals. The Data was analyzed using PLS (Partial Least Square) in SmartPLS 3.0. The results of the analysis indicate that performance expectancy, facilitating conditions, social influence, habit, perceived playfulness and price value have a significant positive influence on the behavior intention to use e-commerce, and that effort expectancy and hedonic motivation do not have any significant positive influence. Gender difference in this study can increase the intention of individuals to use e-commerce on the price value factors, while age and income difference in this study neither increase nor decrease the intention of individuals to use e-commerce to purchase the products of Sensatia Botanicals.

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References

2003User Acceptance of Information Technology: Toward A Unified View1 2012Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 2004User Acceptance of Hedonic Information Systems1 2003Management information systems: managing the digital firm 2010Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities 2014Extending the understanding of mobile banking adoption: When UTAUT meets TTF and ITM 2014Online purchasing tickets for low cost carriers: An application of the unified theory of acceptance and use of technology (UTAUT) model 2018The non-monetary benefits of mobile commerce: Extending UTAUT2 with perceived value

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