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Marketing Mix and Repurchase Intention of Cafe Industry During Covid-19: A Statistical and Data Mining Analysis
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References

  • 1994From Marketing Mix to Relationship Marketing1,410 cited
  • 2019The impact of e-service quality and customer satisfaction on customer behavior in online shopping917 cited
  • 2013Building Trust Between Consumers and Corporations: The Role of Consumer Perceptions of Transparency and Social Responsibility490 cited
  • 2017Crisis Management Strategies and the Long-Term Effects of Product Recalls on Firm Value187 cited
  • 2020Reflective Model of Brand Awareness on Repurchase Intention and Customer Satisfaction148 cited
  • 2019Measuring the critical effect of marketing mix on customer loyalty through customer satisfaction in food and beverage products142 cited
  • 2008Strategic choice during economic crisis: Domestic market position, organizational capabilities and export flexibility126 cited
  • 2010The value of celebrity endorsements: A stock market perspective97 cited
  • 2014Quality differentiation and conditional spatial price competition among hotels90 cited
  • 2018Pengaruh Bauran Pemasaran Terhadap Perilaku Online Shopping: Perspektif Pemasaran Agribisnis81 cited
  • 2017How Firms Implement Marketing Strategies in Emerging Markets: An Empirical Assessment of The 4A Marketing Mix Framework50 cited
  • 2017The effect of perceived security on consumer purchase intensions in electronic commerce45 cited
  • 2020Service quality and store atmosphere on customer satisfaction and repurchase intention32 cited

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  • 2018ANALISA STRATEGI PRODUK, HARGA, PROMOSI DAN TEMPAT TERHADAP KEPUASAN PELANGGAN WARUNG GIRAS DI SURABAYA17 cited
  • 2021Reflections on the Interest in Buying Smartphone Products among Millennials: Consumer Satisfaction as the Mediating Effect15 cited
  • 2019EFFECT OF QUALITY SERVICE, PRICE AND STORE ATMOSPHERE ON CUSTOMER SATISFACTION (STUDY ON CANGKIR COFFEE SHOP IN SURABAYA)14 cited
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