Chapter2018

When not to trust your gut

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Decision-Making and Behavioral Economics Business Strategies and Innovation Leadership, Behavior, and Decision-Making Studies

Abstract

Thomas Wedell-Wedellsborg (Denmark) is a researcher, public speaker, and co-author of Innovation as Usual , published by Harvard Business Review Press. He speaks at events around the world and has been named as one of the world’s 20 most influential thinkers. He can be followed at https://www.wedellsblog.com"> www.wedellsblog.com .

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