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Augmented reality advertising in an e-commerce model with competition · Study

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ArticleAugmented reality advertising in an e-commerce model with competition

Qingying Li2021

Article2021

Augmented reality advertising in an e-commerce model with competition

Qingying Li · Chen Zhu · Tianqin Shi

25 citations·0/0 files stored·Electronic Commerce Research and Applications

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Supply Chain and Inventory Management Consumer Market Behavior and Pricing Sustainable Supply Chain Management

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References

2015Agency Selling or Reselling? Channel Structures in Electronic Retailing 2018Marketplace, Reseller, or Hybrid: Strategic Analysis of an Emerging E‐Commerce Model 2014Marketplace or Reseller?2021Combating Copycats in the Supply Chain with Permissioned Blockchain Technology 2018Channel Selection and Contracting in the Presence of a Retail Platform 2016Strategic Analysis of the Agency Model for Digital Goods 2020The optimal combination between selling mode and logistics service strategy in an e-commerce market 2016How Add-On Pricing Interacts with Distribution Contracts

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2022Seize the Opportunity of Targeted Marketing Under the Platform Membership Mechanism 2024A systematic review of supply chain analytics for targeted ads in E-commerce

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Details

Year2021

Typearticle

Published2021-09-01

VenueElectronic Commerce Research and Applications

ISSN-L1567-4223

Languageen

Citations25

Files0 public / 0

ShelfSupply Chain and Inventory Management

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doi10.1016/j.elerap.2021.101092

openalex_workW3201528873

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