Measuring the Relationship Between Service Quality and Customer Satisfaction in the Hotel Industry

Mushref Mohammed Qasem Saeed · Rasheed Abdulwase

16 citations0/0 files storedInternational Journal of Scientific and Research Publications

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Customer Service Quality and Loyalty Diverse Aspects of Tourism Research Consumer Behavior and Marketing Influence

Abstract

With the development of hotel industry, service quality and customer satisfaction have become the main part of hotels to obtain a competitive advantage, since they are the prerequisites for customer loyalty and higher profitability.

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 2014A new criterion for assessing discriminant validity in variance-based structural equation modeling 2011PLS-SEM: Indeed a Silver Bullet 1985A Conceptual Model of Service Quality and Its Implications for Future Research 1988SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality 2014A primer on partial least squares structural equation modeling (PLS-SEM)1998The partial least squares approach for structural equation modeling.1998Fit indices in covariance structure modeling: Sensitivity to underparameterized model misspecification.

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