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ArticlePerilaku Konsumen (Edisi 7)

Leslie Lazar Kanuk2008

Article2008

Perilaku Konsumen (Edisi 7)

Leslie Lazar Kanuk · Leon G. Schiffman

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Consumer Behavior and Marketing Influence Consumer Behavior in Brand Consumption and Identification Consumer Behavior and Market Dynamics

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2022DETERMINASI KEPUTUSAN PEMBELIAN MELALUI MINAT BELI: BRAND AMBASSADOR DAN BRAND IMAGE (LITERATURE REVIEW MANAJEMEN PEMASARAN)2018PENGARUH KEPERCAYAAN, KEMUDAHAN DAN PERSEPSI RISIKO TERHADAP KEPUTUSAN PEMBELIAN JASA GOJEK DI KOTA SEMARANG YANG DIMEDIASI MINAT BELI SEBAGAI VARIABEL INTERVENING 2019PENGARUH STRATEGI PROMOSI TERHADAP KEPUTUSAN PEMBELIAN YANG DIMEDIASI OLEH MINAT BELI PADA KONSUMEN RESTORAN KFC CABANG KHATIB SULAIMAN PADANG 2020The Effect Of Country Of Origin, Brand Image, Price Fairness, And Service Quality On Loyalty Toward IPhone Mobile Users, Mediated By Consumer Satisfaction 2014Gaya Hidup dan Fenomena Perilaku Konsumen pada Warung Kopi di Malang 2019Analysis Of Brand Experience And Brand Satisfaction With Brand Loyalty Through Brand Trust As A Variable Mediation 2022PENGARUH HARGA, BRAND AMBASSADOR, BRAND IMAGE, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK SCARLETT WHITENING INDONESIA DI TOKOPEDIA 2021PENGARUH KONFORMITAS TERHADAP PERILAKU KONSUMTIF GENERASI MILENIAL

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Year2008

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Published2008-01-01

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Citations157

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ShelfConsumer Behavior and Marketing Influence

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