Entrepreneurship in the Times of Pandemic: Barriers and Strategies

Richa Chaturvedi · Karri Ashok

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Entrepreneurship Studies and Influences SMEs Development and Digital Marketing COVID-19 Pandemic Impacts

Abstract

Using a mixed method approach, this study investigates the challenges that the COVID-19 pandemic has posed for entrepreneurs and the strategies that organizations can adopt to make a turnaround towards survival and growth. Empirical analysis is done on the factors which have affected smaller firms during economic slowdowns in the past, and policies and plans adopted by firms to overcome the barriers. Factors such as lockdown, remote working, digital marketing and digitization were accounted through qualitative research. In the empirical analysis section, descriptive statistics and confirmatory factor analysis have been used. In the qualitative section, thematic analysis and hierarchy charts were made with the help of NVivo software. The prime barriers which affected the firms were organizational readiness, infrastructural support by government, technological inadequacy and financial crises. The main strategies emphasized by founders to overcome the barriers of organizational readiness and financial crunch were marketing, strategic networking and product and services, and for technological ineptness was digitization.

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2023Examining the role of digital leadership and organisational resilience on the performance of SMEs during the COVID-19 pandemic 2024Virtual reality and the simulated experiences for the promotion of entrepreneurial intention: An exploratory contextual study for entrepreneurship education 2025Entrepreneurial Agility in a Disrupted World: Redefining Entrepreneurial Resilience for Global Business Success 2022Understanding pandemic entrepreneurship as a unique form of crisis entrepreneurship 2022Comparing Male and Female Entrepreneurs-Is the Comparison Justified? (A Qualitative Study in Indian Perspective)

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