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Pemasaran Jasa : Manusia, teknologi, strategi · Study

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ArticlePemasaran Jasa : Manusia, teknologi, strategi

Christopher H. Lovelock2004

Article2004

Pemasaran Jasa : Manusia, teknologi, strategi

Christopher H. Lovelock · Jochen Wirtz · Jacky Silas Mussry

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Marketing and Advertising Strategies Customer Service Quality and Loyalty Service and Product Innovation

Abstract

Saat ini, jasa semakin mendominasi ekonomi dunia. Tentu saja, keterampilan mengelola dan memasarkan jasa semakin penting.

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2017Build Customer Loyalty with CRM and Brand Image (Case Study on Giant Citra Raya)2019Pengaruh Kualitas Produk Terhadap Loyalitas Pelanggan Kosmetik Wardah di Transmart Bahu Manado 2018MEMBANGUN NIAT BELI IPHONE MELALUI EWOM DAN BRAND IMAGE

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Year2004

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Published2004-01-01

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Citations39

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ShelfMarketing and Advertising Strategies

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openalex_workW3203864178

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