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Strategische Ausrichtung der Unternehmenskommunikation: Zieldefinition, Alignment mit Organisationszielen und Wertbeitrag
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Strategische Ausrichtung der Unternehmenskommunikation: Zieldefinition, Alignment mit Organisationszielen und Wertbeitrag (2021)Strategische Ausrichtung der Unternehmens…Management (2020)ManagementA Stakeholder Theory Perspective on Business Models: Value Creation for Sustainability (2019)A Stakeholder Theory Perspect…Creating business value through corporate communication (2017)Creating business value throu…Is Strategic Communication too important to be left to Communication Professionals? (2016)Is Strategic Communication to…Competitive Advantage (2015)Competitive AdvantageThe Routledge Handbook of Strategic Communication (2014)The Routledge Handbook of Str…Strategic Communication (2013)Strategic CommunicationBusiness Model Management (2011)Business Model ManagementIntegrierte Unternehmens- und Markenkommunikation : strategische Planung und operative Umsetzung (2009)Integrierte Unternehmens- und…Taking brand initiative: how companies can align strategy, culture, and identity through corporate branding (2008)Taking brand initiative: how …Corporate Communications: Convention, Complexity, and Critique (2008)Corporate Communications: Con…European Communication Monitor. (2007)European Communication Monito…Defining Strategic Communication (2007)Defining Strategic Communicat…Alignment: Using the Balanced Scorecard to Create Corporate Synergies (2006)Alignment: Using the Balanced…The Strategic Communication Imperative (2005)The Strategic Communication I…Public Relations Review (2003)Public Relations ReviewThe Structure of Scientific Revolutions (1963)Outline of a Theory of Practice (1977)Social Media Communication in Organizations: The Challenges of Balancing Openness, Strategy, and Management (2012)Communication Theory: An Underrated Pillar on Which Strategic Communication Rests (2018)Strategic Communication: Defining the Field and its Contribution to Research and Practice (2018)Diffusion of Innovations 1 (2019)Built to last: Successful habits of visionary companies (1996)Lost knowledge: confronting the threat of an aging workforce (2005)Just-in-Time Delivery Comes to Knowledge Management (2006)Organizational change: Motivation, communication, and leadership effectiveness (2009)Firm Resources and Sustained Competitive Advantage (1991)The Stakeholder Theory of the Corporation: Concepts, Evidence, and Implications (1995)Firm resources and sustained competitive advantage (2004)Barriers and drivers to sustainable business model innovation: Organization design and dynamic capabilities (2019)Sustainable entrepreneurship, innovation, and business models: Integrative framework and propositions for future research (2019)Stakeholder Engagement: Past, Present, and Future (2022)Evolution and Revolution as Organizations Grow (1989)Organizational culture and leadership (1993)Strategic management a stakeholder approach (2010)Toward a theory of brand co-creation with implications for brand governance (2010)A Temporal Perspective on Organizational Identity (2012)From “necessary evil” to necessity: stakeholders' involvement in place branding (2012)Conceptual Foundations of the Balanced Scorecard (2008)Emerging themes in management control: A review of recent literature (2008)20 years of studies on the balanced scorecard: Trends, accomplishments, gaps and opportunities for future research (2013)Begriffsabgrenzungen und Erscheinungsformen von Marken (2004)Managing Plurilingual and Intercultural Practices in the Workplace (2016)Consumer–brand identification revisited: An integrative framework of brand identification, customer satisfaction, and price image and their role for brand loyalty and word of mouth (2017)Symmetrical Communication: Excellent Public Relations or a Strategy for Hegemony? (2004)Candidates Make Good Friends: An Analysis of Candidates' Uses of Facebook (2008)Lessons for Crisis Communication on Social Media: A Systematic Review of What Research Tells the Practice (2018)Beyond confidence: Development of a measure assessing the 5C psychological antecedents of vaccination (2018)From Competitive Advantage to Corporate Strategy (1989)Antecedents and Performance Outcomes of Diversification: A Review and Critique of Theoretical Perspectives (1990)Corporate Strategy, Organizations, and Subjectivity: A Critique (1991)European Communication Monitor (2009)Entering new territory: A study of internal crisis management and crisis communication in organizations (2011)Comunicación corporativa, relaciones públicas y gestión del riesgo reputacional en tiempos del Covid-19 (2020)
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References

  • 2007Defining Strategic Communication1,636 cited
  • 2019A Stakeholder Theory Perspective on Business Models: Value Creation for Sustainability1,069 cited
  • 2006Alignment: Using the Balanced Scorecard to Create Corporate Synergies613 cited
  • 2014The Routledge Handbook of Strategic Communication461 cited
  • 2003Public Relations Review332 cited
  • 2009Integrierte Unternehmens- und Markenkommunikation : strategische Planung und operative Umsetzung284 cited
  • 2007European Communication Monitor.272 cited
  • 2005The Strategic Communication Imperative243 cited
  • 2008Taking brand initiative: how companies can align strategy, culture, and identity through corporate branding240 cited
  • 2015Competitive Advantage230 cited
  • 2008Corporate Communications: Convention, Complexity, and Critique226 cited
  • 2020Management188 cited
  • 2017Creating business value through corporate communication183 cited
  • 2011Business Model Management102 cited
  • 2013Strategic Communication94 cited
  • 2016Is Strategic Communication too important to be left to Communication Professionals?

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