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The scientifization of “green” anti-ageing cosmetics in online marketing: a multimodal critical discourse analysis
16 references·3 citing·32 second hop
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  • 2002Multimodal Discourse: The Modes and Media of Contemporary Communication3,353 cited
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  • 2010Body, Image and Affect in Consumer Culture495 cited
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  • 2005Reading Ads Socially378 cited
  • 2010Discourse of successful aging in The Globe & Mail: Insights from critical gerontology276 cited
  • 2018Doing Visual Analysis: From Theory to Practice243 cited

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  • 2022Modern science, moral mothers, and mythical nature: a multimodal analysis of cod liver oil marketing in Sweden, 1920–193016 cited
  • 2025Publication trends and green cosmetics buying behaviour: A comprehensive bibliometric analysis15 cited
  • 2022All that glistens is not (green) gold: historicising the contemporary chlorophyll fad through a multimodal analysis of Swedish marketing, 1950–195310 cited