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Increasing the competitiveness of enterprises based on the use of marketing management tools
4 references·1 citing·21 second hop
Increasing the competitiveness of enterprises based on the use of marketing management tools (2021)Increasing the competitiveness of enterpr…Marketing in the Sharing Economy (2019)Marketing in the Sharing Econ…Effects of business to business e-commerce adoption on competitive advantage of small and medium-sized manufacturing enterprises (2019)Effects of business to busine…An Inquiry into the Nature and Causes of the Wealth of Nations (1977)An Inquiry into the Nature an…Contemporary Marketing (1974)Contemporary MarketingThe influence of management creativity on the optimality of management decisions over time: An innovative aspect (2023)The influence of management c…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Competitive Advantage: Creating and Sustaining Superior Performance (1985)PLS-SEM: Indeed a Silver Bullet (2011)The Determinant Factors of Business to Business (B2B) E-Commerce Adoption in Small- and Medium-Sized Manufacturing Enterprises (2020)Impact of E-commerce adoption on business performance of SMEs in Sri Lanka; moderating role of artificial intelligence (2022)The Influence of E-Payment and E-Commerce Services on Supply Chain Performance: Implications of Open Innovation and Solutions for the Digitalization of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia (2022)The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries (2020)Designing conceptual articles: four approaches (2020)Moving the Customer Experience Field Forward: Introducing the Touchpoints, Context, Qualities (TCQ) Nomenclature (2020)A Little Creativity Goes a Long Way: An Examination of Teams’ Engagement in Creative Processes (2004)Managerial Traits and Capital Structure Decisions (2008)A Cross-Level Perspective on Employee Creativity: Goal Orientation, Team Learning Behavior, and Individual Creativity (2009)Consumer Uncertainty and Purchase Decision Reversals: Theory and Evidence (2015)Brand Attitude and Perceived Value and Purchase Intention toward Global Luxury Brands (2016)The Effect of Influencer Marketing on Consumers’ Brand Admiration and Online Purchase Intentions: An Emerging Market Perspective (2019)Entrepreneurship: Productive, unproductive, and destructive (1996)Evolving to a New Dominant Logic for Marketing (2003)Do Institutions Cause Growth? (2004)
this work references cited by second hop

References

  • 1977An Inquiry into the Nature and Causes of the Wealth of Nations6,953 cited
  • 2019Marketing in the Sharing Economy779 cited
  • 1974Contemporary Marketing288 cited
  • 2019Effects of business to business e-commerce adoption on competitive advantage of small and medium-sized manufacturing enterprises56 cited

Cited by

  • 2023The influence of management creativity on the optimality of management decisions over time: An innovative aspect46 cited

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