Impact of Cognitive Dissonance Bias on Investors’ Decisions: Moderating Role of Emotional Intelligence

Abstract

The aim of the study is to investigate the influence of cognitive dissonance bias on investors' decision-making, with an emphasis on the moderating effect of emotional intelligence.Cognitive and emotional stages may obstruct rational investment decision-making.This study provides empirical evidence demonstrating how cognitive dissonance bias affects an investor's ability to make emotionally informed decisions.The analysis is conducted using primary data.A questionnaire has been designed to collect data from the sample.Simple regression is used to test the direct relationship between cognitive dissonance and investor's decision; for testing the moderation effect of emotional intelligence Hayes process model 1 is used.All the results of the study have been proved to be significant.

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