Inovasi dan Daya Kompetitif Para Wirausahawan UMKM: Dampak dari Globalisasi Teknologi Informasi

Ratiyah Ratiyah · Hartanti Hartanti · Eka Dyah Setyaningsih

15 citations0/0 files storedJurnal Ecodemica Jurnal Ekonomi Manajemen dan Bisnis

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SMEs Development and Digital Marketing Business Strategies and Innovation Business Strategy and Innovation

Abstract

This study aims to look at the impact of innovation on competitive advantage along with the role of Information Technology and entrepreneurial orientation as a driver for innovation. The increasingly fierce competition is not only from domestic products but also foreign products that are increasingly free to enter Indonesia. MSME products must be ready to compete on an international scale. If not, many MSMEs in Indonesia will suffer. MSMEs with small capital will also lose out to entrepreneurs with large capital to survive in this globalization influence. The government really must accompany and support the needs of MSMEs to develop and be ready to compete in globalization. The sample consists of MSME Entrepreneurs in the Jakarta area, there are 193 MSME Entrepreneurs who participate. Sampling using purposive sampling from BPS DKI Jakarta data, with criteria for companies that have 10-300 employees and a net worth of 50 million to 2.5 billion (Law Number 20/2008 concerning Micro, Small, and Medium Enterprises). Data were collected through a mail survey (google forms) and analyzed using multiple regression analysis. The results of this study indicate that innovation significantly and positively affects competitive advantage. The influence of Information Technology and entrepreneurial orientation on innovation also has a positive and significant effect. The results of this study also have two implementations: theoretical implementation where the results provide support for the right role of innovation in creating competitive advantage and its role in the Use of Information Technology and entrepreneurial orientation towards innovation. And Managerial implementation that MSME Entrepreneurs must focus on developing organizational values and capacities to encourage the creation of new business solutions. This resource is an entrepreneurial orientation based on information technology. Keywords: Competitive Advantage, Innovation, Information Technology, MSMEs

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2021MANAJEMEN SUMBER DAYA MANUSIA 2000Manajemen Personalia dan Sumberdaya manusia 2016Pemanfaatan Teknologi Informasi pada Usaha Mikro Kecil dan Menengah di Kota Jambi 2018PENGGUNAAN TEKNOLOGI INFORMASI DAN KOMUNIKASI (TIK) PADA USAHA MIKRO, KECIL DAN MENENGAH (UMKM)2018Peran mediasi keunggulan kompetitif pada faktor determinan kinerja bisnis UKM di sentra tenun batik di Jawa Tengah

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