SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Do brands’ social media marketing activities matter? A moderation analysis · Study

ArticleShelves

ArticleDo brands’ social media marketing activities matter? A moderation analysis

Imran Maqbool Khan2021

Article2021

Do brands’ social media marketing activities matter? A moderation analysis

Imran Maqbool Khan

132 citations·0/0 files stored·Journal of Retailing and Consumer Services

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Digital Marketing and Social Media Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 132 citations exist upstream.

References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.1994Marketing Research: An Applied Orientation 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations 2016Understanding Customer Experience Throughout the Customer Journey 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?2014Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation 1998Welcome to the experience economy.

Related works

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

2020Investigating the role of social media marketing on value co-creation and engagement: An empirical study in China and Hong Kongarticle · 13 shared references 2020Unpacking the relationship between social media marketing and brand equity: The mediating role of consumers’ benefits and experiencearticle · 12 shared references 2021Customers’ service-related engagement, experience, and behavioral intent: Moderating role of agearticle · 11 shared references 2018The influence of social media marketing activities on customer loyaltyarticle · 11 shared references 2020The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledgearticle · 10 shared references 2020Customer experience and commitment in retailing: Does customer age matter?article · 10 shared references

Details

Year2021

Typearticle

Published2021-10-11

VenueJournal of Retailing and Consumer Services

ISSN-L0969-6989

Languageen

Citations132

Files0 public / 0

ShelfDigital Marketing and Social Media

Identifiers

doi10.1016/j.jretconser.2021.102794

openalex_workW3205493401

Links

Imported from OpenAlex (CC0) — nothing here is generated.