Changes in purchasing patterns in the beauty market due to Post–COVID‐19: Literature review

Youngsil Ma · Ki Han Kwon

39 citations0/0 files storedJournal of Cosmetic Dermatology

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Consumer Perception and Purchasing Behavior Consumer Retail Behavior Studies COVID-19 Pandemic Impacts

Abstract

BACKGROUND: With online purchases' skyrocketing due to COVID-19, there has been a big change in the beauty products consumers' purchase. AIMS: The purpose of this paper was to review the literature focusing on changes in purchasing patterns in the beauty market after COVID-19 pandemic. METHODS: This review paper is a literature review, and the method is a narrative review. RESULTS: The past and present purchasing of beauty products were rapidly changed. The cosmetics and many beauty products were increased purchasing rate due to marketing of Wanghong broadcasting. Also, the non-face-to-face market environment has expanded after COVID-19. CONCLUSION: As COVID-19 pandemic changes consumer values and lifestyle, its role and function are changing and its purchasing patterns are altered.

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References

2018Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media 2021Social media influencer marketing: A systematic review, integrative framework and future research agenda 2021Purchase experience during the COVID‐19 pandemic and social cognitive theory: The relevance of consumer vulnerability, resilience, and adaptability for purchase satisfaction and repurchase 2020The superstar social media influencer: Exploiting linguistic style and emotional contagion over content?2020Changing Grocery Shopping Behaviours Among Chinese Consumers At The Outset Of The COVID‐19 Outbreak 2019Social media and Chinese consumers’ environmentally sustainable apparel purchase intentions 2021Determinants of Consumers’ Online/Offline Shopping Behaviours during the COVID-19 Pandemic 2020RETRACTED ARTICLE: Research on mobile impulse purchase intention in the perspective of system users during COVID-19

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