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Effectiveness of social responsibility marketing in young millennials - Generation Y: analysis of three cases for brand positioning

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2004

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Does Corporate Sponsorship of a Socially‐Oriented Message Make a Difference? An Investigation of the Effects of Sponsorship Identity on Responses to an Anti‐Drinking and Driving Message

155 cited

2011A Cross-Cultural Examination of Corporate Social Responsibility Marketing Communications in Mexico and the United States: Strategies for Global Brands147 cited

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