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Blinded by science? Constructing truth and authority in early twentieth-century Virol advertisements
16 references·2 citing·30 second hop
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References

  • 2000Bowling alone16,841 cited
  • 1996Reading images: the grammar of visual design8,741 cited
  • 2008Discourse and Practice2,171 cited
  • 1977Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture964 cited
  • 1983The making of modern advertising288 cited
  • 2013Marketing Management and Strategy273 cited
  • 1991Health for Sale: Quackery in England, 1660-1850.260 cited
  • 2020Introduction to Multimodal Analysis240 cited
  • 1991“Shattered Nerves”224 cited
  • 2007Perfect Motherhood: Science and Childrearing in America207 cited
  • 1995Constructing Mothers: Scientific Motherhood in the Nineteenth and Twentieth Centuries193 cited
  • 2014The politics of buzzwords at the interface of technoscience, market and society: The case of ‘public engagement in science’163 cited
  • 2019Visual Metaphor and Embodiment in Graphic Illness Narratives161 cited
  • 1987A social history of madness: Stories of the insane155 cited
  • 2016Remaking the American patient: how Madison Avenue and modern medicine turned patients into consumers133 cited
  • 1994Consuming Angels

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116 cited

Cited by

  • 2022Modern science, moral mothers, and mythical nature: a multimodal analysis of cod liver oil marketing in Sweden, 1920–193016 cited
  • 2022“Classifying” Margarine: The Early Class-Based Marketing of a Butter Substitute in Sweden (1923-1933)13 cited