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In a modern society, characterized as a “consumer society” (J. Baudrillard), the tasks of reducing the environmental consequences of economic growth are actualized. According to experts, the second largest industrial polluter today is the fashion industry, which is second only to the oil industry. The article examines the mechanisms of influence of fashion as a factor in stimulating consumption in modern society. In the context of the growth of the fashion industry, the threats to sustainable development arising at the stages of production, consumption and utilization of fashion industry products are investigated. The conclusion is made about the need forself-determination of the place of belarusian producersin the global fashion industry, taking into account increasing environmental threats.
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