That's Interesting! A Flawed Article Has Influenced Generations of Management Researchers

Abstract

Davis's (1971) article “That's interesting! Towards a phenomenology of sociology and a sociology of phenomenology” is regarded by many management researchers as a classic work and a basis for guiding management studies; in the wake of its publication, an interesting research advocacy gradually emerged. However, from the perspective of scientific research, Davis's core argument that great theories have to be interesting is seriously flawed. Interestingness is not regarded as a virtue of a good scientific theory and thus has little value in science. Moreover, obsession with interestingness can lead to at least five detrimental outcomes, namely promoting an improper way of doing science, encouraging post hoc hypothesis development, discouraging replication studies, ignoring the proper duties of a researcher, and undermining doctoral education.

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