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Understanding host marketing strategies on Airbnb and their impact on listing performance: a text analytics approach
16 references·0 citing·52 second hop
Understanding host marketing strategies on Airbnb and their impact on listing performance: a text analytics approach (2021)Understanding host marketing strategies o…Marketing in the Sharing Economy (2019)Marketing in the Sharing Econ…When guests trust hosts for their words: Host description and trust in sharing economy (2018)When guests trust hosts for t…What do Airbnb users care about? An analysis of online review comments (2018)What do Airbnb users care abo…The effect of online reviews on product sales: A joint sentiment-topic analysis (2018)The effect of online reviews …Poster child and guinea pig – insights from a structured literature review on Airbnb (2018)Poster child and guinea pig –…Consumer segmentation within the sharing economy: The case of Airbnb (2018)Consumer segmentation within …A critical review of determinants of information search behavior and utilization of online reviews in decision making process (invited paper for ‘luminaries’ special issue of International Journal of Hospitality Management) (2018)A critical review of determin…The impacts of quality and quantity attributes of Airbnb hosts on listing performance (2017)The impacts of quality and qu…Be a “Superhost”: The importance of badge systems for peer-to-peer rental accommodations (2017)Be a “Superhost”: The importa…Shared, Collaborative and On Demand: The New Digital Economy (2016)Shared, Collaborative and On …Independent work: choice, necessity and the gig economy (2016)Independent work: choice, nec…A Model of Text for Experimentation in the Social Sciences (2016)A Model of Text for Experimen…The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors (2015)The Effect of Electronic Word…On Product Uncertainty in Online Markets: Theory and Evidence1 (2012)On Product Uncertainty in Onl…The influence of user-generated content on traveler behavior: An empirical investigation on the effects of e-word-of-mouth to hotel online bookings (2010)The influence of user-generat…The Economics of Information (1961)The Economics of InformationInformation and Consumer Behavior (1970)Cognitive Load During Problem Solving: Effects on Learning (1988)The Effect of Word of Mouth on Sales: Online Book Reviews (2006)E-WOM and Accommodation (2013)Promotional Reviews: An Empirical Investigation of Online Review Manipulation (2014)What makes a useful online review? 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References

  • 1961The Economics of Information5,253 cited
  • 2010The influence of user-generated content on traveler behavior: An empirical investigation on the effects of e-word-of-mouth to hotel online bookings1,165 cited
  • 2015The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors1,071 cited
  • 2019Marketing in the Sharing Economy763 cited
  • 2016A Model of Text for Experimentation in the Social Sciences734 cited
  • 2012On Product Uncertainty in Online Markets: Theory and Evidence1681 cited
  • 2018What do Airbnb users care about? An analysis of online review comments481 cited
  • 2016Independent work: choice, necessity and the gig economy386 cited
  • 2017Be a “Superhost”: The importance of badge systems for peer-to-peer rental accommodations330 cited
  • 2018The effect of online reviews on product sales: A joint sentiment-topic analysis315 cited
  • 2018Consumer segmentation within the sharing economy: The case of Airbnb305 cited
  • 2018When guests trust hosts for their words: Host description and trust in sharing economy263 cited
  • 2017The impacts of quality and quantity attributes of Airbnb hosts on listing performance236 cited
  • 2016Shared, Collaborative and On Demand: The New Digital Economy208 cited

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  • 2018Poster child and guinea pig – insights from a structured literature review on Airbnb172 cited
  • 2018A critical review of determinants of information search behavior and utilization of online reviews in decision making process (invited paper for ‘luminaries’ special issue of International Journal of Hospitality Management)160 cited
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