Tour guides’ dilemma under the pandemic: to stay or not to stay? An investigation of occupational loyalty among tour guides in Macao

Lianping Ren · Cora Un In Wong

15 citations0/0 files storedAsia Pacific Journal of Tourism Research

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Hospitality and Tourism Education Diverse Aspects of Tourism Research Job Satisfaction and Organizational Behavior

Abstract

COVID-19 has struck the tourism industry and its professions with unprecedented severity. The tour guides are among the most impacted group in the industry, with many now facing the dilemma of whether to remain guides or switch to other professions. This study aims to identify the mitigators that keep tour guides from switching to other professions. It also provides insights regarding their current situation and how they cope with the unexpected adversity. Data are mainly collected via in-depth interviews in Macao and analyzed thematically. The findings contribute to the scholarly knowledge of occupational commitment via the lens of mitigating factors.

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References

2002Qualitative research & evaluation methods 1990The measurement and antecedents of affective, continuance and normative commitment to the organization 2006The Sage Handbook of Qualitative Research[1]1967Mind, Self, and Society 2007Qualitative Research Designs 1985The tourist guide 1996Mindful visitors 1996Heritage and postmodern tourism

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2023Talent management in hospitality during the COVID-19 pandemic in Macao: a contingency approach 2023Why do freelance tour guides still stay after the attack of COVID-19：A path-dependent perspective 2026Tour guide research revisited: a thematic synthesis and future directions

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