Decision effect in multiple dated intertemporal choice and its psychological mechanisms

Abstract

战略计划如何选择, 是大量投入营销立即产生收益, 还是侧重投入研发以期将来获得更大收益？这类决 策需要对不同时间点的结果进行权衡, 称为跨期选 择(Intertemporal choice

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