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Poverty reduction and inclusive growth in poor rural areas attracted the increasing attention of governments and scholars around the world. We investigate financial literacy by conceptualizing its impacts on rural households’ poverty reduction, considering current and long-term economic income dynamics. Using a database from 2015 to 2017 China Household Finance Survey, we find that financial literacy has current and long-term effects on promoting rural households’ status by eliminating and effectively improving poverty (dynamic effects). Second, this study reveals that financial literacy and education have a significant complementary effect on rural households’ poverty reduction. The study distinguishes financial literacy from knowledge obtained through general education. Third, financial education is shown to significantly improve rural households’ financial literacy on and enhance poverty reduction. The policy implications of our findings include that the governments and financial institutions are also required to rigorously measure, understand and improve financial literacy. Reform of financial regulatory systems must include a national strategy for education projects and improvement in the quality and supervision of financial products and services.
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