Review2021

Craft beer – a systematic literature review and research agenda

Edgar Nave · Paulo Duarte · Ricardo Gouveia Rodrigues · Arminda Maria Finisterra Do Paço · Héléna Alves · Tiago Oliveira

36 citations0/0 files storedInternational Journal of Wine Business Research

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Wine Industry and Tourism Consumer Market Behavior and Pricing Consumer Behavior in Brand Consumption and Identification

Abstract

Purpose In recent years, the craft beer (CB) industry has gained impetus and has experienced significant growth in scientific publications. This study aims to present a systematic review of the literature on CB in areas related to economic and business sciences. Design/methodology/approach Based on the data from Scopus, Web of Science and a set of articles not indexed to these databases until June 2021, a total of 132 articles were included for analysis, using bibliometric and content analysis techniques. Findings The study allowed us to identify that CB has four main clusters/themes of research, namely, CB industry and market, marketing and branding, consumer behavior and sustainability. Detailed information on the clusters is provided. In addition, the results showed that publications addressing CB have grown significantly from 2015 onwards and are dispersed across many journals, with none assuming a clear leadership. Quantitative approaches account for more than half of publications. Research limitations/implications This study is a useful guide for academics intending to develop studies with CB. It provides a framework to structure future research by identifying existing literature clusters and proposes several research propositions. Practical implications The findings from this study are useful for CB companies to get an overview of the main issues affecting the CB industry and market to be able to adapt their strategies and stay aligned with market tendencies in the four main clusters identified. Originality/value This is the first systematic review of CB. Therefore, it provides a significant contribution to frame and strengthening the literature on CB and serves as a reference for future research. Based on the content analysis and cluster identification, the findings portray the status of current research. Accordingly, a set of research opportunities are offered.

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References

2008A framework of sustainable supply chain management: moving toward new theory 2011Sustainable supply chain management: evolution and future directions 2015Rural tourism and the craft beer experience: factors influencing brand loyalty in rural North Carolina, USA 2015Craft Beer in the United States: History, Numbers, and Geography 2012Craft beer: penetrating a niche market 2018Characterization of the consumer market and motivations for the consumption of craft beer 2020Craft beer mon amour: an exploration of Italian craft consumers 2017Segmenting craft beer drinkers: An analysis of motivations, willingness to pay, and repeat patronage intentions

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