DRIVERS OF ENTREPRENEURIAL INTENTIONS AMONGST GENERATION Y STUDENTS IN ZIMBABWE

Abstract

This article examines the influence of four factors, namely, personal attitude, subjective norms, perceived behavioural control and entrepreneurship education on entrepreneurial intentions amongst Generation Y students in Zimbabwe. A quantitative approach was followed using a sample consisting of 200 conveniently drawn Generation Y students from Great Zimbabwe University. Hypotheses were tested using the structural equation modelling procedure. The results show that personal attitudes, perceived behavioural control and entrepreneurship education significantly predict entrepreneurship intentions. Subjective norms did not show any significant predictive relationship with entrepreneurship intentions. The results of the study can be used as a tool to boost entrepreneurship amongst young people in developing countries.

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