Adoption of E-health platforms by medical practitioners: Mediating effect of attitude on E-health platforms usage

Ankit Singh · Priya Ravi

23 citations0/0 files storedHealth Marketing Quarterly

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Technology Adoption and User Behaviour Electronic Health Records Systems Health, Technology, Consumer Behavior

Abstract

This study considers Theory of Reasoned Action and Technology Acceptance Model frameworks to test the mediating role of attitude towards using E-health platforms. 224 medical practitioners' responses are collected in the online mode. The mediation analysis supports the full mediation role of attitude towards using the E-health platforms in the relationship between perceived usefulness and intentions to use with (indirect effect = .15, SE = 0.03, LLCI = 0.09, and ULCI = .22). E-health platform developers should take active measures to improve the attitude of medical practitioners towards using such platforms, to derive the best results of the added features.

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References

1999Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives 2000A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies 2003The Technology Acceptance Model: Past, Present, and Future 1999Are Individual Differences Germane to the Acceptance of New Information Technologies?1999Examining the Technology Acceptance Model Using Physician Acceptance of Telemedicine Technology 2011Impact of competitiveness on salespeople's commitment and performance 2009Extending the TAM model to explore the factors that affect Intention to Use an Online Learning Community 2012Martin Fishbein’s Legacy

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