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Generating Customer Insights Using the Digital Shadow of the Customer · Study

WorkGenerating Customer Insights Using the Digital Shadow of the Customer

Kristof Briele2021

Work2021

Generating Customer Insights Using the Digital Shadow of the Customer

Kristof Briele · Marie Lindemann · Raphael Kiesel · Robert Heinrich Schmitt

4 citations·0/0 files stored·Lecture notes in mechanical engineering

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Product Development and Customization Big Data and Business Intelligence Service and Product Innovation

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References

2010What Makes a Helpful Online Review? A Study of Customer Reviews on Amazon.Com1 2001Product Development Decisions: A Review of the Literature 2016Marketing Analytics for Data-Rich Environments 2004Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management 2020Customer experience management in the age of big data analytics: A strategic framework 2010The impact of CRM 2.0 on customer insight 2010Proactive customer orientation and its role for creating customer value in global markets 2009Different Roles, Different Strokes: Organizing Virtual Customer Environments to Promote Two Types of Customer Contributions

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2021On a Certain Research Gap in Big Data Mining for Customer Insightsarticle · 3 shared references 2021AI in marketing, consumer research and psychology: A systematic literature review and research agendareview · 2 shared references 2020Using Data Sciences in Digital Marketing: Framework, methods, and performance metricsarticle · 2 shared references 2020Customer experience management in the age of big data analytics: A strategic frameworkarticle · 2 shared references 2020Reshaping the contexts of online customer engagement behavior via artificial intelligence: A conceptual frameworkarticle · 2 shared references 2012Differential Effects of Provider Recommendations and Consumer Reviews in E-Commerce Transactions: An Experimental Studyarticle · 2 shared references

Details

Year2021

Typeother

Published2021-10-31

VenueLecture notes in mechanical engineering

ISSN-L2195-4356

Languageen

Citations4

Files0 public / 0

ShelfProduct Development and Customization

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doi10.1007/978-3-030-90700-6_36

openalex_workW3209902457

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