Evolution, trends and future research lines in corporate social responsibility and tourism: A bibliometric analysis and science mapping

Abstract

Abstract Corporate social responsibility (CSR) has become a topic of growing interest in countless areas, and the number of studies focused on researching different CSR aspects is increasing. Nevertheless, this type of research within the tourism sector is less developed compared to other fields. Consequently, a significant research opportunity in the tourism industry has been detected. Therefore, this study uses the SciMAT software to analyze 1800 articles published on CSR within the tourism field through the co‐word analysis technique. Findings led to conclude that the entire scientific production within this field is composed of eight major thematic areas: (1) Business activity‐financial performance, (2) Attitude and behaviour, (3) Marketing perspective, (4) Sustainable tourism, (5) Sustainability, (6) Governmental action, (7) Environmental awareness and motivation and (8) Impact of major events. Additionally, interpretation of the main findings of the bibliometric analysis and implications for future trends of CSR in the tourism field has been discussed.

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