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Structural Equation Model Partial Least Square (Sem-Pls) Dengan Smartpls
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  • 2022The role of brand image and brand trust in mediating the influence of e-WOM on purchase decision (case of video-on-demand Netflix)11 cited
  • 2022The Impact of e-WOM and Celebrity Endorser on Purchase Intention Mediated by Brand Image: A Study on Halal Cosmetic Products11 cited
  • 2023Pengaruh Celebrity Endorser dan Electronic Word of Mouth terhadap Minat Beli dengan Brand Image sebagai Variabel Mediasi pada E-Commerce Tokopedia9 cited
  • 2023Analysis of Financial Technology User Acceptance Using the Unified Theory of Acceptance and Use of Technology Method7 cited
  • 2023THE EFFECT OF WORK MOTIVATION AND WORK DISCIPLINE ON EMPLOYEE PERFORMANCE WITH REWARD AND PUNISHMENT AS MODERATION VARIABLES (CASE STUDY : PT SALIM IVOMAS PRATAMA KOTA PEKANBARU)1 cited
  • 2022Analysis of Outsourcing System and Work Motivation on Employee Performance1 cited

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