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Hybridisierung als Innovationsstrategie · Study

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ChapterHybridisierung als Innovationsstrategie

Olaf Hoffjann2021

Chapter2021

Hybridisierung als Innovationsstrategie

7 citations·0/0 files stored·Springer eBooks

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Public Relations and Crisis Communication Marketing and Advertising Strategies Literature, Culture, and Aesthetics

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References

1951The Social System 1984Soziale Systeme: Grundriß einer allgemeinen Theorie 2017The SAGE Handbook of Organizational Institutionalism 1999"Mediatization" of Politics: A Challenge for Democracy?1996Die Realität der Massenmedien 2002Die Politik der Gesellschaft 1995Wir sind nie modern gewesen 1994Beyond Advertising and Publicity: Hybrid Messages and Public Policy Issues

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Year2021

Typechapter

Published2021-01-01

VenueSpringer eBooks

Languagede

Citations7

Files0 public / 0

ShelfPublic Relations and Crisis Communication

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doi10.1007/978-3-658-28149-6_61-1

openalex_workW3210454064

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