Attracting and retaining highly skilled employees might be a challenging mission in the hotel industry. Thus, this study´s aim is to uncover how the hotel management undergraduate´s students evaluate the hotel industry’s capacity to offer attractive career opportunities. Semi-structured interviews were taken with 13 students from a college in São Paulo, Brazil. Through a thematic analysis it was found that the course enabled students to develop a more realistic view about the work in hotels and broaden their professional horizons. Furthermore, although the students tended to evaluate functional benefits’ proposal as insufficient, they still consider this industry as an attractive career option.
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