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Dampak Strategi Pemasaran Digital Shopee terhadap Pembelian Impulsif Produk Kesehatan selama Pandemi di Indonesia
10 references·0 citing·43 second hop
Dampak Strategi Pemasaran Digital Shopee terhadap Pembelian Impulsif Produk Kesehatan selama Pandemi di Indonesia (2021)Dampak Strategi Pemasaran Digital Shopee …SOCIAL MEDIA, YOUTH AND ENVIRONMENTAL LOW-RISK ACTIVISM: A CASE STUDY OF SAVESHARKS INDONESIA CAMPAIGN ON TWITTER (2022)SOCIAL MEDIA, YOUTH AND ENVIR…Urban Consumer Behavior On Buying Multi-Products On Shopee Using Technology Acceptance Model (TAM) (2020)Urban Consumer Behavior On Bu…Sample Size for Survey Research: Review and Recommendations (2020)Sample Size for Survey Resear…Research methods in business: Quantitative and qualitative comparative analysis (2020)Research methods in business:…PREFERENSI KOMUNIKASI PEMASARAN TERPADU PERGURUAN TINGGI DI SURABAYA PADA ERA POSMODEREN (2020)PREFERENSI KOMUNIKASI PEMASAR…EKSPRESI IDENTITAS MELALUI RELASI AYAH DAN ANAK PADA IKLAN YOUTUBE GRAB OFFICIAL (2018)EKSPRESI IDENTITAS MELALUI RE…IMPLEMENTASI KOMUNIKASI PEMASARAN TERPADU PADA YAYASAN NURUL IBAD JAKARTA TIMUR (2017)IMPLEMENTASI KOMUNIKASI PEMAS…BRAND LOYALTY BRAND IMAGE AND BRAND EQUITY: THE MEDIATING ROLE OF BRAND AWARENESS (2017)BRAND LOYALTY BRAND IMAGE AND…Aplikasi Pendekatan-Pendekatan Persuasif Pada Riset Komunikasi Pemasaran: Iklan Melibatkan Penciptaan dan Penerimaan Pesan Komunikasi Persuasif Mengubah Perilaku Pembelian (2016)Aplikasi Pendekatan-Pendekata…Online hotel booking: The effects of brand image, price, trust and value on purchase intentions (2015)Online hotel booking: The eff…Self-Concept in Consumer Behavior: A Critical Review (1982)Measuring Brand Equity Across Products and Markets (1996)The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions (1998)Masstige consumption values and its effect on consumer behavior (2022)Understanding the role of individual concerns, attitude, and perceived value in green apparel purchase intention; the mediating effect of consumer involvement and moderating role of generation Z&Y (2023)The impact of brand image on customer satisfaction and brand loyalty: A systematic literature review (2024)Consumer Behavior: Concepts and Applications (1980)Human Communication : Konteks-konteks Komunikasi (2005)Komunikasi dan Perilaku Manusia (2013)Identifikasi Nilai Kemajemukan Indonesia Sebagai Identitas Bangsa dalam Iklan Mixagrip Versi Keragaman Budaya (2018)STRATEGI KOMUNIKASI HUMAS DALAM MENINGKATKAN PUBLIC TRUST DI PERGURUAN TINGGI (Studi Kasus di Universitas Nurul Jadid, Paiton, Probolinggo) (2020)PEMANFAATAN TEORI KOMUNIKASI PERSUASIF PADA PENELITIAN E-COMMERCE DI ERA DIGITAL (2021)Mixing Qualitative and Quantitative Methods: Triangulation in Action (1979)Case Study Research: Design and Methods (1984)Building Theories from Case Study Research (1989)Qualitative comparative analysis: Configurational paths to innovation performance (2021)Is Loan Shark an Alternative? 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References

  • 2020Sample Size for Survey Research: Review and Recommendations1,360 cited
  • 2015Online hotel booking: The effects of brand image, price, trust and value on purchase intentions529 cited
  • 2017BRAND LOYALTY BRAND IMAGE AND BRAND EQUITY: THE MEDIATING ROLE OF BRAND AWARENESS93 cited
  • 2020Research methods in business: Quantitative and qualitative comparative analysis68 cited
  • 2016Aplikasi Pendekatan-Pendekatan Persuasif Pada Riset Komunikasi Pemasaran: Iklan Melibatkan Penciptaan dan Penerimaan Pesan Komunikasi Persuasif Mengubah Perilaku Pembelian42 cited
  • 2018EKSPRESI IDENTITAS MELALUI RELASI AYAH DAN ANAK PADA IKLAN YOUTUBE GRAB OFFICIAL28 cited
  • 2017IMPLEMENTASI KOMUNIKASI PEMASARAN TERPADU PADA YAYASAN NURUL IBAD JAKARTA TIMUR23 cited
  • 2020Urban Consumer Behavior On Buying Multi-Products On Shopee Using Technology Acceptance Model (TAM)17 cited
  • 2022SOCIAL MEDIA, YOUTH AND ENVIRONMENTAL LOW-RISK ACTIVISM: A CASE STUDY OF SAVESHARKS INDONESIA CAMPAIGN ON TWITTER14 cited
  • 2020PREFERENSI KOMUNIKASI PEMASARAN TERPADU PERGURUAN TINGGI DI SURABAYA PADA ERA POSMODEREN12 cited

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