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Validité discriminante et prédictive des composantes de la relation à la marque
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Validité discriminante et prédictive des composantes de la relation à la marque (2001)Validité discriminante et prédictive des …The effects of downward line extension on brand trust and brand attachment (2016)The effects of downward line …Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The Commitment-Trust Theory of Relationship Marketing (1994)
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