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Pengaruh Inovasi Produk, Promosi, Electronic Word of Mouth (eWOM), dan Citra Merek terhadap Minat Beli Produk Pucelle pada Masa Pandemi Covid-19 di Surabaya

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References

2017Pengaruh Citra Merek, Harga, dan Kualitas Produk terhadap Keputusan Pembelian Handphone Merek Xiaomi di Kota Langsa163 cited
2020MEMBANGUN PEMASARAN ONLINE DAN DIGITAL BRANDING DITENGAH PANDEMI COVID-19113 cited
2020IMPLEMENTASI HARGA, KUALITAS PELAYANAN DAN PEMBELIAN BERULANG PADA PENJUALAN PRODUK GAMIS AFIFATHIN76 cited
2020Inovasi Produk dan Pengaruhnya Terhadap Minat Beli Konsumen (Studi Kasus pada Restoran Ichi Bento Cabang Kota Banjar)34 cited
2019Pengaruh Harga, Promosi Dan Produk Terhadap Keputusan Pembelian Di Restoran Burger King Kawasan Surabaya Plaza Surabaya20 cited
2021EFFORTS TO EMPOWER MSMES IN PANCI VILLAGE IN INCREASING FAMILY INCOME (Study on MSMEs in Panci Village in Porong District, Sidoarja Regency)18 cited
2020The Aftermath of Management Actions on Competitive Advantage through Process Attributes at Food and Beverage Industries Export Import in Perak Harbor of Surabaya16 cited

Cited by

2023THE INFLUENCE OF PRICE AND PRODUCT INNOVATION ON THE PURCHASE INTENTION OF WULING ELECTRIC CARS WITH BRAND IMAGE AS AN INTERVENING VARIABLE: A STUDY ON PROSPECTIVE ELECTRIC CAR CONSUMERS IN EAST JAVA6 cited

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