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Developing augmented reality business models for SMEs in tourism · Study

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Developing augmented reality business models for SMEs in tourism

Eleanor E. Cranmer, Cathy Urquhart, Mandy Claudia Tom Dieck, Timothy Hyungsoo Jung

2021-10-28articleInformation & Management68 citationsclosed

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Digital Innovation in Industries Business Strategies and Innovation Augmented Reality Applications

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References

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2008Decision making with the analytic hierarchy process

Cited by

2023A systematic review of virtual reality in tourism and hospitality: The known and the paths to follow

2023Systematic literature review on technological transformation in SMEs: a transformation encompassing technology assimilation and business model innovation

2024Digital‐sustainable business models: Definition, systematic literature review, integrative framework and research agenda from a strategic management perspective

2024Systematic Review of Factors and Barriers Influencing E-Commerce Adoption among SMEs over the Last Decade: A TOE Framework Perspective

2024Green Service Consumption: Unlocking Customer Expectations on Technological Transformations Enhancing Purchase Experience in Retail Store

2022Extended Reality in Marketing—A Multiple Case Study on Internet of Things Platforms

2023Travelling in the digital world: exploring the adoption of augmented reality (AR) through mobile application in hospitality business sector

2022Turning digital technology to immersive marketing strategy: a strategic perspective on flexibility, agility and adaptability for businesses

Details

Year2021

Typearticle

VenueInformation & Management

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doi10.1016/j.im.2021.103551

openalex_workW3211084479

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