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The paper argues that Theocritus has coined the term ἁδύς “sweet” and uses an array of synonyms (γλυκύς, γλυκερός, λιγύς, λιγυρός, λιγύφθογγος, μελιχρός, μελίπνους) to designate the aesthetic quality of a distinct class of poetry, namely the bucolic Idylls. Theocritus not only highlights sweetness to advertise his poetic endeavor as opposed, for example, to Callimachus’ λεπτότης, but he moreover articulates it through a synaesthetic universe which is represented by the compelling images of the honey and the bee. The paper concludes that the terminology and imagery of sweetness aim at highlighting sensory pleasure as the dominant aesthetic ideal of Theocritean poetry.
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