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The effects of perceived ease of use, electronic word of mouth and content marketing on purchase decision
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The effects of perceived ease of use, electronic word of mouth and content marketing on purchase decision (2021)The effects of perceived ease of use, ele…Factors affecting citizen intention toward AI acceptance and adoption: the moderating role of government regulations (2024)Factors affecting citizen int…Electronic Word Of Mouth, Brand Image, Purchase Intention And Customer Purchase Decisions For Skinceuticals Users (2024)Electronic Word Of Mouth, Bra…Determinants of switching intention in the electricity markets - An integrated structural model approach (2022)Determinants of switching int…The theory of planned behavior (1991)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Brand loyalty and repurchase intention in the face of opportunistic recalls: The moderating role of perceived dialogical CSR communication (2025)Handbook of Market Research (2017)The Influence of Discount Framing towards Brand Reputation and Brand Image on Purchase Intention and Actual Behaviour in e-commerce (2019)Pengaruh Kepercayaan Pelanggan Dan Promosi Terhadap Keputusan Pembelian Konsumen Pada Online Shop Mikaylaku Dengan Minat Beli Sebagai Variabel Intervening (2020)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Achieving green competitive advantage through generative AI: the mediating roles of organisational creativity and green innovation ambidexterity in manufacturing (2025)Adoption of AI-powered technologies for food upcycling in green hotels: a technology-organization-environment and natural resource-based view perspective (2025)
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  • 2022Determinants of switching intention in the electricity markets - An integrated structural model approach26 cited
  • 2024Factors affecting citizen intention toward AI acceptance and adoption: the moderating role of government regulations24 cited
  • 2024Electronic Word Of Mouth, Brand Image, Purchase Intention And Customer Purchase Decisions For Skinceuticals Users8 cited

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