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The influence of social media marketing, product innovation and market orientation on Indonesian SMEs marketing performance
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The influence of social media marketing, product innovation and market orientation on Indonesian SMEs marketing performance (2021)The influence of social media marketing, …Impact of big data analytics on telecom companies' competitive advantage (2024)Impact of big data analytics …The Mediating Role of Marketing Innovation Between Internal Social Media Utilization and Business Performance of Smes in Saudi Arabia (2023)The Mediating Role of Marketi…E-Marketing Usage As An Increase In Competitive Advantage Through Product Innovation And Marketing Performance (Survey On MSMEs In Central Java) (2022)E-Marketing Usage As An Incre…Common Method Bias in PLS-SEM (2015)Information technology, knowledge management and environmental dynamism as drivers of innovation ambidexterity: a study in SMEs (2018)The effects of market orientation and innovation on competitive advantage and business performance of textile SMEs (2019)PLS-SEM: Indeed a Silver Bullet (2011)Partial least squares structural equation modeling (PLS-SEM) (2014)A primer on partial least squares structural equation modeling (PLS-SEM) (2015)Strategic Factor Markets: Expectations, Luck, and Business Strategy (1986)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Business Intelligence and Analytics: From Big Data to Big Impact (2012)Future Directions in the Application of Machine Learning and Intelligent Optimization in Business Analytics (2024)Data element, big data and enterprise innovation: Evidence from data trading platforms and national big data comprehensive pilot zones (2025)The Effectiveness of E-Marketing on Marketing Performance in Jordanian Telecommunications Companies: Exploring the Mediating Role of the Competitive Environment (2025)
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  • 2024Impact of big data analytics on telecom companies' competitive advantage31 cited
  • 2023The Mediating Role of Marketing Innovation Between Internal Social Media Utilization and Business Performance of Smes in Saudi Arabia9 cited
  • 2022E-Marketing Usage As An Increase In Competitive Advantage Through Product Innovation And Marketing Performance (Survey On MSMEs In Central Java)8 cited

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