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Komunikasi Word of Mouth sebagai Penentu Keputusan Membeli Produk

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References

2002Manajemen Pemasaran 22,715 cited
2010e‐WOM Scale: word‐of‐mouth measurement scale for e‐services context798 cited
200310 Prinsip Kepuasan Pelanggan389 cited
2000Manajemen pemasaran: analisa perilaku konsumen301 cited
2010Marketing dari mulut ke mulut99 cited
2015Analisis Pengaruh Produk, Harga, Distribusi, Dan Promosi Terhadap Keputusan Pembelian Serta Implikasinya Pada Kepuasan Pelanggan62 cited
2014PENGARUH WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA USAHA MIE AYAM PAK AGUS DI KOTA BATU12 cited
2014PENGARUH WORD OF MOUTH DAN BRAND COMMUNITY KOMUNITAS SEPAK BOLA DI PEKANBARU TERHADAP BRAND IMAGE8 cited

Cited by

2024Implementasi Strategi Pemasaran Word Of Mouth Pada UMKM Kuliner Jakarta Timur7 cited
2023The Influence Of Celebrity Endorsers And Electronic Word Of Mouth On Purchase Decision Trust On Lazada Marketplace Surabaya6 cited

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