RELATIONSHIP BETWEEN COMPETITOR-BASED MARKETING MIX STRATEGIES AND PRODUCTION ACTIVITIES IN MANUFACTURING AND RENEWABLE ENERGY COMPANIES

Abstract

During industry 4.0, manufacturing and renewable energies companies in Vietnam has many opportunities and challenges in their operation and business, as well as solutions for competitor-based marketing mix strategies, as theory of M.Porter has mentioned competitor and competition in 5 -forces model in their business environment. Using statistics and qualitative analysis, this paper results show that manufacturing industry generally and specifically, The renewable energy firm will build a reasonable purchasing network in the country and expand market more, hence, authors propose marketing mix solution sat the end of the paper. We also recognize the importance of SWOT analysis applied in manufacturing and renewable energy sector. Last but not least authors aim to make proper recommendations for development of manufacturing and renewable energies companies in Vietnam case.

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