The Role Of Human Resources In Strengthening The Creative Industry During The Covid-19 Pandemic

Abstract

The creative industry is a central part of the global trade movement in the creative economy, thus creating a network of collaborations and talents around the world.However, during the COVID-19 pandemic, many industries experienced setbacks and were affected.This study aims to understand and explore information related to the role of human resources in strengthening the creative industry during the COVID-19 pandemic.The unit of analysis in this study is the business actor of the Batik fashion creative industry group located in Pekalongan which was appointed as a Creative City by UNESCO.This research uses a qualitative approach with a case study method, both in the process of data collection and analysis.Observations and semi-structured interviews were used to obtain information.The results of the study found that the Pekalongan batik business actors who are known as creative cities have not lost their creativity to continue to produce works and survive without losing the elements of local culture.

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