Artificial Intelligence as a Key Driver of Business Operations Transformation in the Conditions of the Digital Economy

Abstract

In the modern conditions of the Fourth Industrial Revolution, while digital transformations are affecting the economy, an unique opportunity to transform business operations as well as to increase productivity significantly and create new products appears. The paper deals with the essence of Artificial Intelligence and Digital Transformation as an economic categories and the fastest growing technological segments in the global information environment. Thus, the aim of the paper is to study prediction algorithms as a unique opportunity to transform business operations by the use of digital technologies and the revitalization of e-commerce. The emphasis is on the fact that most enterprises are in the early stages of digitalization, which presents certain risks and opportunities. The authors consider that the artificial intelligence has already become an important factor of production to create sustainable economic growth and ensure the competitive advantage of any business organization.

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